What’s this benchmarking report?
Higher Ed Experts, the online school for digital professionals working in universities, has conducted several research studies on the use of Web Analytics in institutions of higher education since 2010.
In September 2014, Google Analytics launched 3 benchmarking reports allowing to compare the performance of your university website with its peers.
Report methodology
The data compiled for this monthly report was downloaded on November 1st, 2014 from Google Analytics Benchmarking Reports.
The compiled, scrubbed and analyzed data spans from October 1st to October 31st, 2014 for the 7 GA buckets of 1,716 benchmarked universities websites.
What channels drive visitors to UK colleges & universities websites?
What channels drive NEW visitors to UK colleges & universities websites?
What devices are used to browse UK colleges & universities websites?
What devices are used by NEW visitors to browse UK colleges & universities websites?
How engaged are visitors of UK colleges & universities websites depending of the device they use?
How to access Benchmarking Reports in Google Analytics? [VIDEO]
Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.
Want to download or print this benchmarking report for UK universities?
You can print the 11-page PDF report – UK Edition.