Bonny Georgia Griffith, Ithaca College
Bonny Georgia Griffith is the associate director for recruitment marketing at Ithaca College where she directs integrated undergraduate recruitment marketing strategies, manages the admission web presence and prospective student portal, and serves as executive editor of Fuse, a quarterly magazine and companion website aimed at prospective students.
Bonny led the launch of Fuse in the spring of 2007, and it serves as the centerpiece of Ithaca’s peer-to-peer communications strategy for undergraduate recruitment. Fuse provides firsthand perspectives on the Ithaca experience through stories and photography created by current IC students. Under the direction of professional editors, a team of student staff and contributors create original features, news, blogs, Q&As, videos, photo galleries, and more.
Bonny is an Ithaca alumna and award-winning freelance writer. She has worked in IC’s Office of Marketing Communications since 2002. Prior to Ithaca she spent nearly 10 years freelancing for leading technology publications ranging from FamilyPC to Network World. She’s been making the connection between print and Internet publishing since 1994, when AOL was still in its infancy.