Shelby Thayer, Web Strategist, Penn State University
With more than 14 years of experience in marketing and communications, Shelby has spent the last 12 as a web professional. She currently leads the Web Strategy and User Experience team at Penn State Outreach which focuses on user experience, content and communication strategy, search engine optimization and marketing, and web analytics. Before coming to Penn State in 2006, she was a web producer and designer for a computer networking company where her main job functions included email marketing, web design, and web analytics.
She blogged about web analytics and usability in higher education at Trending Upward.