Shelby Thayer, Web Strategist, Penn State University
With more than 12 years of experience in marketing and communications, Shelby has spent the last ten as a web professional.
Before coming to Penn State, she was a web producer and designer for a computer networking company where her main job functions included email marketing, web design, and web analytics.
In her current role as a Web Strategist at Penn State Outreach, she now focuses on web analytics, SEO, web strategy, and online marketing.
She recently started a blog about web analytics and usability in higher education at Trending Upward.
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