Higher Ed Experts

It was great for generating actionable ideas and touching base with best practices. Loved the breaks in between sessions to brainstorm.

Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.

The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

This is my 3rd Higher Ed Experts course. I keep coming back for more because these courses are highly applicable to my job. I am able to take the skills and knowledge attained and use them immediately in my work. If you are at all new to the use of social media in higher ed, this is the place to start! My instructors are well-known in the industry and stay current on the latest trends.