Higher Ed Experts

I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.

The Web Writing in Higher Education course was incredibly helpful in improving my skills as a higher ed communications professional. The format allowed for varied learning styles through video, text and hands-on instruction. The assignments were challenging but so beneficial, and nearly every assignment I’m actually hoping to use word for word (well, as close as I can get to it) as we move forward with redesigning our website. I can’t say enough great things about this course. Oh, and make sure you read the entire textbook, cover to cover. It’s amazing.

I would highly recommend this course to anyone and looking forward to other courses you have in your catalog. Excellent job!

I like the short presentation format — you get just enough information to help you get started. With the short presentation format you can learn about many topics in the given timeframe.