Higher Ed Experts

Fantastic course! Going to make a world of difference for me and my operation as I seek to corral the chaos and create some structure/methods for how we work on the web at my institution. It’s all about metrics.

The course was very applicable to what I do in my job. Our sites haven’t changed much in terms of lay out or format since they were first developed eight years ago, but we learned how we can lay out/create web/email copy in a more effective way, and I now know how to move ahead in a positive, powerful and useful way.

The Higher Ed Experts course on web and social media writing exceeded my expectations. I learned many helpful strategies and it challenged me to assess what we currently do at our university and how we can improve our web writing and content. I would highly recommend this course.

Terrific course! Provides the framework needed to strategically plan and implement effective social media marketing for higher ed.