Higher Ed Experts

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

I would recommend this course to anyone who touches web or social content or who interacts with an audience through writing. The lessons were extremely practical. I was able to implement what I was learning the next day at work–to very positive results!
This course has renewed my excitement for work and has given me data-driven ways to improve our websites, social content, and even emails. It met and exceeded my every expectation. This is the perfect course for anyone new to higher ed content and communications and for those who are seasoned veterans.

As someone who’s never delved into web analytics before, this course helped me create a solid foundation of skills that I can use with any website. This is definitely something I wouldn’t have been able to achieve so quickly by myself, so I definitely think this course is worth it!

A great – well put together conference for higher education professionals looking to take their analytics to the next step.