Higher Ed Experts

I would recommend this course.
I learned a lot in a few weeks and challenged myself.

I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

I would recommend the course to anyone interested in preparing web content. There are also take-aways for what works in print as well.

I love the fast-paced online format with a variety of topics.