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It was great for generating actionable ideas and touching base with best practices. Loved the breaks in between sessions to brainstorm.
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I would recommend the course to anyone interested in preparing web content. There are also take-aways for what works in print as well.
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It was informative and helpful to hear and see firsthand experiences and lessons learned.
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I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.
Annie Chambliss, Manhattan College,
Linda Dunn, Michigan State University,
Sacha Turpin, Georgia State University,
Marama Mateparae, Bay of Plenty Polytechnic,
I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.
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