Higher Ed Experts

It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

It was informative and helpful to hear and see firsthand experiences and lessons learned.

Though some sessions weren’t particularly relevant to me, this conference did what any successful professional conference does: got the juices flowing. The speakers gave me resources to look up, ways to experiment, platforms to investigate, and—most importantly—inspired new ideas of my own that I can implement immediately.

Our school doesn’t have a budget to hire a full time social media expert, so I volunteered to take the class to learn more about social media campaign planning. I had no idea just how much was involved in running a successful campaign. This course taught me how to run a campaign from start to finish.