Higher Ed Experts

This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

Highly packed, multifaceted, concentrated experience! I got a lot out of it!

#HESM14 was very motivating for me and my team. We took away some great ideas for engaging the campus community and look forward to turning them into action, engagement & results!