Higher Ed Experts

It was a great way to very quickly get a broad spectrum of advice from several experts in the field. Each expert approached similar problems in different ways – which allowed us to pick solutions that best fit our needs.

This course is a fantastic introduction to social media for anyone working in the higher education sector. The assignments are interactive and interesting, and force you to apply the knowledge gained from the week to your assignment. It also gives you access to articles about social media use in the higher education space that would be otherwise difficult to find. These are a great resource for future reference. The instructor is dedicated and open to new ideas. She never criticises, but offers constructive advice. I’d recommend this course to anyone interested in improving their abilities in social media marketing.

The brainstorming session especially were a fantastic way to immediately pause and generate my own ideas for my institution. For anyone that manages social media in higher education, and especially for those who have this sole responsibility, the Higher Education Social Media Conference lends great insight into what is happening in the industry now and what others have experimented and found success with.

I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.