Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

A quick history of the Facebook-Friendly Strategy at Facebook Facebook has broken the discourse for billions of people with its content-feeding algorithm informed by sophisticated analytics and behavioral psychology. First, Facebook turned “friend” into a verb, a goal in itself, as we were all pushed a decade ago “to friend” as many people as possible, […]


  • This course exceeded expectations and dived deeply in areas that I was unfamiliar with. I would recommend it!

    Lisa Gettings. Lisa Gettings, iSchool Web Producer at University of Washington (WA)
    Social Media Marketing for Higher Ed Course Alum

  • I would highly recommend this Social Media Marketing in Higher Ed course.
    Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
    All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
    In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.

    Jennifer Woltjen, SUNY Broome. Jennifer Woltjen, SUNY Broome,
    Social Media Marketing for Higher Ed Course Alum

  • Higher Ed Experts online conferences are a great way to offer networking and professional development opportunities to faculty, staff, and student employees who might otherwise be unable to participate in an in-person conference of this type and quality.

    Teri Williams, Boise State University. Teri Williams, Boise State University,

  • The format was perfect, and the speakers were excellent! The format allowed for a lot of subject variety, ensured participants stayed interested and engaged, and kept the presentations focused on valuable tactical take-aways. You also kept perfect time! One of the best webinars I’ve participated in.

    Lori Chalmers Morrison, Wilfrid Laurier University. Lori Chalmers Morrison, Wilfrid Laurier University,
    Higher Education Social Media Conference 2018 Alum

The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.

Jeff Walberg. Jeff Walberg, Director of Web Content, Cornell College

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