I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.
If you are looking to understand how to establish a social media measurement and reporting system, this is a great way to get started.
I’ve enjoyed the course and learned a lot. I would definitely recommend it as this has definitely broadened my knowledge about social media marketing.
The Higher Ed Experts conference is a great way to learn from professional peers who face the same daily challenges that you do. I always learn a great deal from this conference.