Top Insights on SEO & Ads for #HigherEd from the 2017 Student E-Expectations Survey [Exclusive]

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 3: SEO & Ads for Students This is the 3rd part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will be […]


  • I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

    Joel Kunze. Joel Kunze, Web Services Director at Upper Iowa University (IA)
    Web Analytics for Higher Ed Course Alum

  • The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

  • The Higher Ed Experts conference is a great way to learn from professional peers who face the same daily challenges that you do. I always learn a great deal from this conference.

    Rachel Perkins, Central Michigan University. Rachel Perkins, Central Michigan University,
    Higher Education Social Media Conference Alum

  • The Web Writing in Higher Education course was incredibly helpful in improving my skills as a higher ed communications professional. The format allowed for varied learning styles through video, text and hands-on instruction. The assignments were challenging but so beneficial, and nearly every assignment I’m actually hoping to use word for word (well, as close as I can get to it) as we move forward with redesigning our website. I can’t say enough great things about this course. Oh, and make sure you read the entire textbook, cover to cover. It’s amazing.

    Emily Mayock. Emily Mayock, Director of Online and Internal Communications at Case Western Reserve University
    Web Writing for Higher Ed Course Alum

I would definitely recommend the course. You will learn about a lot of tools to help you get organized for social media/web writing as well as learn best practices.

Mary Kay Hauck, Michigan State University. Mary Kay Hauck, Michigan State University,

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