I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.
Higher Ed Experts online conferences are a great way to offer networking and professional development opportunities to faculty, staff, and student employees who might otherwise be unable to participate in an in-person conference of this type and quality.
The format was perfect, and the speakers were excellent! The format allowed for a lot of subject variety, ensured participants stayed interested and engaged, and kept the presentations focused on valuable tactical take-aways. You also kept perfect time! One of the best webinars I’ve participated in.
The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.