Master Class: Social Media Practices

Master Class by danah boyd: Social Media Practices
Available on-demand (recorded on July 15, 2010)
Registration fee: $350 (1 live Master Class, 1 year recording access, transcript and handouts)
REGISTER NOW!

Embracing a Culture of Connectivity: Understanding the Social Media Practices of Young Adults
On-Demand – Recorded on July 15, 2010

Many young adults have incorporated e-mail, Facebook and text messaging into their daily practices, both professionally and personally. They use these tools to connect, collaborate, communicate and create. This Master class will examine the different social media practices common among young adults and help you understand the cultural logic behind everyday social media practices so as to best incorporate social media into your efforts. Special attention will be given to the challenges universities and colleges face when trying to connect with students and young alumni.

Who should attend and why:

• Primary audience: web communications directors, social media strategists, social media managers, online community managers, marketing and communications directors, admissions and enrollment teams, alum association or office teams and other professionals working in advancement
• May also attend: web editors, web content coordinators, web designers, web developers, faculty members and student affairs staff members.

Faculty:

danah boyd
Social Media Researcher, Microsoft Research and Fellow, Harvard University’s Berkman Center for Internet and Society

danah boyd’s research investigates everyday practices involving social media, with specific attention to youth engagement. She received her doctorate in 2008 from the School of Information at the University of California-Berkeley and recently co-authored Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media. Dr. boyd is currently co-directing the Youth and Media Policy Working Group, funded by the MacArthur Foundation.

She blogs at http://www.zephoria.org/thoughts/ and tweets at @zephoria.

Important information for the Master Class attendees:

• Gather your team members around your computer or a larger campus group in front of a screen with an LCD projector and make this Master Class a professional development event on campus!
• Master Class slides are available as PDF files prior to the sessions for easy note-taking.
• Access instructions will be emailed to registered attendees within 24 hours of their registration payment.

Registration fees: $350

The fee for this Master Class includes the following:

• A one year unlimited access to the recording of the event on-demand through a link that we will provide to you.
• All materials