Higher Ed Experts

This course was well organized and informative. The instructor was very knowledgeable and thoughtful in his critiques. Great course!

It was great that we used real life, applicable scenarios and learnings instead of detached theory that we’d never get to apply in our jobs. By the third week I was applying my learnings in my job, and by the end of the course I had a full suite of tools and knowledge that I can use to make social media better at my institution.

I loved the 10-minute format of the presentations; it kept me interested throughout the whole day. I learned a few great takeaways and started having some conversations with my colleagues that I think will turn into successful marketing tactics for our institution!

I would definitely recommend this course to anyone who has involvement with writing in higher education. Whether it’s website content, email messaging, or messaging internally to students and faculty, this course has helped immensely.  Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. This course helps you determine what’s important and how to get the information to your audience.