Higher Ed Experts

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.

The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

This was a good introduction to web project management in higher education. It provided useful tips on managing projects.