starting Jul 12

Web Writing for Higher Ed Course

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

Web Writing For Higher Ed Course
  • We use a lot of jargon in Human Resources, and the material isn’t always exciting. This course made me rethink organizing my written material so that it is a great deal more succinct and appealing to the reader who is just trying to get the facts, fast. I was worried the course wouldn’t be applicable to me since I’m not recruiting students, but it was!

    Alexandra Rebhorn. Alexandra Rebhorn, Communications Manager at University of Virginia
    Web Writing for Higher Ed Course Alum
  • I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.

    Doug Thompson, Ohio Wesleyan University. Doug Thompson, Ohio Wesleyan University,
    Web Analytics for Higher Ed Course Alum
  • Overall, the conference was good. It’s valuable to hear that other institutions are faced with the same challenges and learning the ways they are trying to address them.

    Brandon Coppernoll, Ball State University. Brandon Coppernoll, Ball State University,
    Attendee
  • This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂

    Jennifer Hafer, Kennesaw State University. Jennifer Hafer, Kennesaw State University,
    Web Writing for Higher Ed Course Alum

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂

Jennifer Hafer, Kennesaw State University. Jennifer Hafer, Kennesaw State University,
Web Writing for Higher Ed Course Alum

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