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I really enjoyed the format of the conference. As adult learners, I think we can all admit that the average attention span is only so long. The quick presentations helped speakers focus on the key ideas they wanted to communicate, allowing those of us in attendance to absorb the content and learn some excellent tips and strategies.
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The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.
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A great conference to share ideas and challenges with those who are in the trenches, creating content, calculating ROI and championing the use of social media at the university level.
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It was so nice to be able to attend a conference and hear about new, exciting ways to use social media—without having to spend days away from the office.
Courtney McGowan, Duke University,
Laura Huff, Winston-Salem State University,
Jeremy Martin from University of Cincinnati,
Emily Mayock from Case Western Reserve University,
It was so nice to be able to attend a conference and hear about new, exciting ways to use social media—without having to spend days away from the office.
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