Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • HESM14

    Like drinking from a firehose! I’m looking forward to the recordings so I can go back and pick up what I might have missed.

    Luke Rosenberger from University of Texas Health Science Center at San Antonio. Luke Rosenberger from University of Texas Health Science Center at San Antonio,
    HESM14 Attendee
  • What I love about this conference is the convenience and breadth of topics. The bite-sized sessions are usually just enough to get me thinking about that specific topic and how I can utilize it on my campus. I find myself furiously taking notes less about what the speaker is saying, and more about how I can translate and implement their ideas and experiences in my work. It’s inspirational!

    Sarah Stall, University of Puget Sound. Sarah Stall, University of Puget Sound,
    Higher Education Social Media Conference Alum
  • I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.

    Karen Saari. Karen Saari, Copywriter at Madison Area Technical College
    Web Writing for Higher Ed Course Alum
  • This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

    Matt Vollrath. Matt Vollrath, Associate Director of Undergrad Enrollment Marketing at Lipscomb University (TN)
    Web Analytics for Higher Ed Course Alum

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

Matt Vollrath. Matt Vollrath, Associate Director of Undergrad Enrollment Marketing at Lipscomb University (TN)
Web Analytics for Higher Ed Course Alum

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