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By listening to a variety of sessions, I was able to identify what I already know, as well as what I need to explore further.
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The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
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Each presentation supplied useful and valuable information about very relevant Higher Ed analytics topics in a quick and engaging format.
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Very interesting, lots of good nuggets throughout. Hope to use the presenters’ examples to inspire social enthusiasm at my campus.
Donna Kasich, West Virginia University,
Laura Baldwin, Arcadia University,
Sue Gettlin, Arcadia University,
Nicole Ingwersen from SAIT Polytechnic,
Very interesting, lots of good nuggets throughout. Hope to use the presenters’ examples to inspire social enthusiasm at my campus.
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