#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

Higher Ed Marketing Memo by Amy Filardo
  • The conference was great! Our team enjoyed the 10-minute talks, because it was the perfect timeframe to keep our full attention and go into enough detail that allowed us to walk away with helpful information.

    Barbara Mendoza, Texas A&M University. Barbara Mendoza, Texas A&M University,
    Higher Ed WEBSITES Conference Alum
  • If your director wants more stats than just “mine-are-bigger-than-yours,” this course gives you the grounding in what else is possible. It’s like reading the table of contents to Joy of Cooking — you won’t know how to debone a chicken but you will know they have bones and maybe that they take an hour to roast.

    GA is too broad and deep and higher education’s needs too specific to go it alone unless you’re one of those who taught themselves C++ on a weekend. Good course.

    Caryn Cameron, Simon Fraser University. Caryn Cameron, Simon Fraser University,
    Web Analytics for Higher Ed Course Alum
  • This was a fantastic course by Higher Ed Experts that allowed me to expand my knowledge on content and analytics.

    Heather Fletcher, Content Strategist, University of West Florida. Heather Fletcher, Content Strategist, University of West Florida,
    Content Analytics for Higher Ed Course Alum
  • It was very informative with excellent and very well-qualified speakers. It was a little more social-media heavy than I have need for in my own role but I learned some great tips and ideas to pass on to our social media people. 🙂

It was very informative with excellent and very well-qualified speakers. It was a little more social-media heavy than I have need for in my own role but I learned some great tips and ideas to pass on to our social media people. 🙂

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