Higher Ed Experts

Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

The Higher Ed Social Media Conference provided great information on a wide variety of topics related to social media. I am excited to further research some of the tools that the presenters shared with us!

Great course where you get to interact with other colleagues frrom other Universities. Learning made simple through interactive discussion.