Higher Ed Analytics Watchlist for 2019: 12 takes on what’s coming in higher ed digital measurement

What will make a big difference for higher ed analytics and measurement in 2019? That’s the question every higher ed marketer want to see answered! There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. So, I asked the 11 higher […]

2019 Higher Ed Analytics Trends

This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.

Michael Sapiro. Michael Sapiro, Online Marketing Specialist at Mercy College of Health Sciences (IA)
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