Rebecca Larson, Director of Web Communications - Wheaton College

Rebecca Larson is the Director of Web Communications at Wheaton College (IL), where, for the past five years, she has managed the web team and facilitated a cross-departmental social media team While she enjoys many aspects of her job, she secretly geeks out the most over Google Analytics. She loves the way analytics can be used to inform strategic content and design decisions, as well as clearly show the value of the website to the institution.