Emily Phillips, Social Media Coordinator - William & Mary

In her role as a social media coordinator at William & Mary, Emily Phillips manages the official W&M channels and the W&M News channels for the university. This includes steering the channels’ strategies, creating content, studying analytics and trying (and mostly failing) to sound hip.

Before joining the higher ed world, Emily provided PR and social media services for a national theme park brand. She is also an alum of Higher Ed Experts’ course on social media analytics.