Kait Lanthier, Director, Content Strategy - Babson College

Kait Lanthier is the Director, Content Strategy at Babson College, where she leads the institution’s digital content strategy. At Babson, she oversees a team of integrated storytellers that work across all media to advance the College’s brand, reputation, and mission. Kait has written and leads the implementation of the institution’s editorial and social media content strategies, and specializes in connecting owned, earned, and paid content opportunities for true integration. A former aspiring magazine journalist, her writing has appeared in print and online in a variety of outlets including USA Today, Yahoo Shine, YourTango, CosmoGirl, and First for Women magazine. Lanthier earned her undergraduate degree in journalism and graduate degree in integrated marketing, both from Marist College.