Rebecca Bernstein, Digital Strategist - University at Buffalo

Rebecca Bernstein, of University at Buffalo Communications, serves as UB’s digital strategist and spearheaded the creation of the University at Buffalo’s Web Team, which is responsible for developing and managing UB’s digital presence, including its externally focused, top-level Web, social media, and mobile presences. Ms. Bernstein has been involved in UB’s Web presence since 1994.

She has been recognized nationally for her design and Web work with more than 100 awards, more Web development awards than any person in higher ed, including most recently, the Gold award from Council for the Advancement and Support of Education (CASE) for UB’s top level web presence. Awarded recognition includes multiple gold awards including the grand gold for interactive media from CASE, Best University Web Site from the Web Marketing Association, IBM Best Practices Partner (for MyUB, UB’s student services portal), and inclusion of her work in collections of best-designed websites. Ms. Bernstein’s vision has been written about in the Chronicle of Higher Education, Educause, CASE Currents, Web Content Management, and other media, and she has lectured at national conferences and webinars, most recently at the ADAPE conference as a keynote speaker.