Tonya Price, Director of Marketing and Web Operations at Worcester Polytechnic Institute
Tonya Price has been managing Web sites since 1995 when she was Director of Customer Service for UltraNet Communications, an early Internet Service Provider. Presently she is Director of Marketing and Web Operations for Worcester Polytechnic Institute (WPI) where she has gotten hands on experience managing a 45,000 page site which utilizes the Customer Management System (RedDot – Open Text).
When she arrived at WPI many in the community refused to use the CMS system. A year and a half later, the CMS is well supported and customer satisfaction surveys show a superior satisfaction rate with the system.
Tonya is a frequent speaker at regional business conferences addressing a variety of Internet business related topics. Her programming and technical background, combined with her MBA in Marketing from Cornell University and her extensive online marketing experience, allow her to help non-technical audiences understand technology advancements through real world examples.