Rachel Reuben, Associate Vice President for Marketing Communications, Ithaca College
Rachel Reuben is the Associate Vice President for Marketing Communications at Ithaca College, where she oversees recruitment marketing, web marketing, media relations, sports information, the alumni magazine, social media, and marketing services. Prior to that, she was employed by the State University of New York at New Paltz for 12 years, most recently as their Director of Web Communication and Strategic Projects.
Rachel has undergraduate degrees in marketing and organizational communication, and an MBA in marketing and management. She is regularly invited to present at conferences across the country, and blogs on her site rachelreuben.com.
At New Paltz, Rachel was responsible for the Web Management Office, the university’s Welcome Center, and Team Lead for the Creative Services Team. She pioneered the university’s presence in social media, was an active member of the Emergency Response Team, as well as the President’s Brand Marketing Taskforce. During her tenure Rachel led four major redesigns of their main site, implemented the OmniUpdate OU Campus content management system, two different mass notification systems, and initiated e-recruiting efforts for the college.