Vanessa Theoharis, Integrated Marketing Manager

Vanessa Theoharis is the Integrated Marketing Manager at Babson College in Wellesley, MA. As a member of Babson integrated marketing team, oversees the creation and execution of marketing strategy for the institution and its various business units. In addition to leading the management and execution of Babson’s social media strategy, she works closely with marketing colleagues, using an integrated marketing approach, to help identify strategies to increase advocacy through social media. Theoharis has presented at a variety of conferences including with HighEdWeb, eduWeb, and CASE. She received a B.S. from Babson College and an M.A. in Integrated Marketing Communications from Emerson College.