Is it time to learn more about SnapChat?
The short Educated answer: Yes
According to the 2015 Study Report on Teens, Social Media & Technology by Pew Research Center, SnapChat is now in the top 3 social media platforms used by teens – largely ahead of Twitter.
SnapChat is used more by older teens (15-17) and girls in general.
How kids use SnapChat
SnapChat CEO Evan Spiegel explains in this 101 video.
Looking for more data?
- Read this analysis including more data from 3 other surveys and studies: To SnapChat or not to SnapChat in #highered? (February 2015)
- Share with decision-makers at your institution this University Business article including data and a few examples: Should your university SnapChat? (March 2015)
How universities & colleges use SnapChat?
12-minute case study: West Virginia University [VIDEO]
Don’t fear Snapchat! It can be a powerful tool in higher ed. WVU wasn’t the 1st university to start, but did its homework. In this 12-minute screencast, Tony Dobies explains how WVU launched its Snapchat account and how it has used it so far for football games, presidential snaps & campus visits.
9-minute case study: Miami University, OH [VIDEO]
We’ve all heard the statistic that 77% of college students use Snapchat daily. Could SnapChat be the next big content delivery platform? In this 10-minute screencast, Kelly Bennett explains how SnapChat fits in the content ecosystem at her school. You’ll also learn some tips to run contests, use Snapchat to keep students informed and some tricks to make your SnapChat workflow easier.
Looking for more case studies & lessons learned?
8 lessons learned from SnapChat early adopters in higher ed
Practical tips to get started from your higher ed colleagues
How early adopters in higher ed use SnapChat – 5 Interviews with social media managers:
- University of Michigan
- The University of Arizona
- Eastern Kentucky University Admissions
- University of Nebraska-Lincoln
- University of New Hampshire
Practical advice to get started
The Noob’s [and Visual] Guide to Using Snapchat
SnapChat Basics (July 14, 2015 #casesmc chat recap)
Snapchat Features You Didn’t Know Existed (Or Just Didn’t Know How to Use)
Do you use SnapChat at your university?
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