Tracy Playle, Director & Content Strategist - Pickle Jar Communications Ltd

After working for 6 years for the University of Warwick (UK) and heading up Research-TV in the mid-2000s, Tracy Playle became a full-time consultant advising the higher education sector on their use of social media, and their approach to digital content strategy.

Since forming her consultancy, Pickle Jar Communications, in 2007 Tracy has worked with over 100 schools, colleges and universities around the world to help them approach their social and digital communications in a more strategic, creative, effective and efficient way.

She is a recipient of the CASE Crystal Apple Teaching Award for her work in sharing best practice and delivering training and workshops on social media in education marketing and communications around the world. She is one of only 20 Europeans to have won this award in a 20 year history, and is the first digital communications specialist in Europe to have received this award.