Rachel Reuben, Principal - Rachel Reuben Consulting

Rachel Reuben is a marketing and communications leader and strategist with nearly two decades experience leading integrated marketing efforts in higher education. She previously held posts as the vice president of communications at Colgate University, and the associate vice president for marketing communications at Ithaca College.

Known as a silo-buster and a change agent, Rachel has been on the forefront using social media in higher education since 2007, and wrote the first major research paper about the use of social media in higher education for marketing and communications in 2008, to communicate more effectively with both internal and external stakeholders.