Mike Caulfield, Director of Online Communications, Keene State College
Mike Caulfield is the Director of Online Communications for Keene State College, where he is responsible for implementation of net-enabled strategies in the areas of media relations, academic technology, undergraduate recruitment, fundraising, and community building.
To this job he brings a wide range of experience. As a programmer for Cognitive Arts in 2000, he helped build some of the first fully online Ivy League courses for Columbia University. As an online political organizer he built the nationally recognized online community Blue Hampshire, a community that has received front page coverage from the Wall Street Journal and The Washington Post, and which was one of nine community blogs that Newsweek decided to syndicate under the Ruckus project in early 2008.
Most recently, Mike has brought these talents to bear on challenges facing Keene State’s newly formed Advancement Division. Drawing on his experience of building Blue Hampshire, Mike developed Keene and After, a social site for the Keene State alumni community. The site, launched in May of 2008, already has nearly 700 members, and receives over 6,000 visits a month, many from alumni who had previously had no contact with the college since graduation. Mike has also launched a new media strategy in coordination with Media Relations, supplementing traditional media pushes with coverage in less traditional media, such as blogs and forums, and using online video to help sell stories to traditional media.
Mike is also a Keene State alumnus and a well respected edublogger. He has worked at Keene State College since 2004.