Alan Etkin, Senior Analyst - British Columbia Institute of Technology

Alan Etkin pushes the boundaries of traditional analytics by measuring the monetary performance of higher education websites. Over the past decade, he’s honed techniques for monetizing behavioural metrics – including the use of site search – to help institutions identify effective strategies and prioritize investments. He’s a Senior Analyst at the British Columbia Institute of Technology, and works part-time as an Associate with Ruffalo Noel-Levitz.