Amanda Waite, Creative Communications Director - University of Vermont

Amanda Waite has worked in communications at her alma mater, the University of Vermont, since 2005. Today, she serves as creative communications director, a position created to guide the work of the central communications office and communicators across units in telling the university’s story. Her work focuses on strategies to increase collaboration among communicators at UVM, build tools and resources for better representing the university, and more effectively share UVM’s story with growing audiences.

A graduate of the Higher Ed Experts Social Media Marketing course, Amanda helped build the university’s primary social media accounts from the beginning. In her current role, she works to educate campus leadership and other stakeholders on the value and importance of engaging social marketing as part of an integrated communications approach.