Colleen Clark, Marketing Analyst - Ithaca College, NY

As a Marketing Analyst at Ithaca College, one of Colleen Clark’s main responsibilities is managing analytics dashboards and reporting associated with the college’s website. She is heavily involved with all online campaigns and site optimization including e-mail marketing, SEO, paid search, mobile, and social media. Colleen also dedicates her time training key personnel to access and interpret data on their own. She is also in charge of identifying technical issues with analytics programs and managing resolutions.

Colleen received a certification from NYU in web development and has an MA in Integrated Marketing Communication from Emerson College. She is also Google Adwords certified and worked previously for the NYC-based agency, Razorfish.