Dalia Abubakr, Senior Director for Digital Communications - The American University in Cairo

Dalia Abubakr is the Senior Director for Digital Communications at the American University in Cairo (AUC). Joining AUC in 2009, she managed three revamp projects for the University website. She is currently managing the institutional AUC website in both English and Arabic and the AUC centennial website, created to celebrate 100 years of AUC. She is also supervising the project of migrating AUC schools websites to the same platform of the institutional one. She has more than 20-year experience in web communications, with special focus on website management and information architecture. Her communications experience also include strategic planning for content marketing and web content writing.

She earned her bachelor degree in English Language with high honors. She pursued her post-graduate studies in translation. She also earned a graduate diploma in Arabic studies from the American University in Cairo. She has international exposure through attending a number of international workshops in areas of writing for the web, search engine optimization and digital marketing. She is a stellar speaker for Conference of Advancement and Support of Education (CASE) and she is a member of the planning committee for CASE, MEAC 2020.

Dalia is also an alum of Higher Ed Experts’ course on Website Analytics for Higher Ed.