David Anderson, Dir of Strategic Digital Communications, UB School of Medicine and Biomedical Sciences

David Anderson is a daily content strategist, applying research to practice at the University at Buffalo School of Medicine and Biomedical Sciences. He’s been involved in higher ed web work for nearly 20 years, working in all aspects of content development and content management systems.

He practices content strategy every day at all levels, from the micro to the macro. As one of the earliest presenters at HigherEdWeb conferences, he has shared his experiences in writing (marketing, copywriting, writing for the web), photography, user interface/user experience, databases, programming, research, customer experience and more.

An avid reader, he’s constantly searching for best practices, research and lessons from a wide variety of disciplines to apply to content strategy.