Erik Jeffries, Creative Assets & Marketing Technology Director, Leeds School of Business

Erik Jeffries has worked at the Leeds School of Business at the University of Colorado Boulder since 2013. As the director of creative services and director of digital asset and marketing technologies, he has been in charge of the redevelopment of the undergraduate and graduate programs websites, video and multi-media production and has served in key roles for graduate programs recruitment as well as in-depth analytics reporting. Erik holds a B.A. in Marketing from the University of Colorado Denver and is completing his M. A. in Communications at Regis University. His studies focus on digital communications, analytics and online recruitment.

A marketing professional with over 20 years of experience in branding, multi-media, video production, design and digital communications, he is also an alum of Higher Ed Experts’ professional certificate program in Advanced Web Analytics.