Jacob Schupbach, Social Media Specialist - University at Buffalo

Jacob Schupbach is the University at Buffalo’s Social Media Specialist. After graduating from the university himself in May of 2017, Jacob joined UB’s digital marketing team to curate and manage UB’s top-level institutional social media channels.

Prior to joining UB’s team, Jacob worked in the entertainment industry adding to the social footprints of both HBO and Hulu. With his background in entertainment, Jacob believes strong social media is heavily rooted in raw, authentic and creative storytelling.

Since joining UB’s team, Jacob has launched a set of branded Snapchat stickers, developed UB’s ‘InstaNews’ and strategically implemented the social media management tool Sprinklr.

When he’s not sending snaps to friends, Jacob enjoys binge watching Gossip Girl, going on odd adventures in the city of Buffalo and, of course, loves eating Doritos and donuts.