Julie Campbell, Interactive Marketing Director Ball State University

Julie Campbell is the director of interactive marketing in the University Marketing and Communications (UMC) department at Ball State University.

Alongside UMC and university leadership, she develops an interactive and integrated marketing communications strategy that advances the university’s marketing and communications goals, especially on digital platforms. She is also responsible for training clients across campus on content strategy best practices.

Prior to Ball State, Julie worked at Taylor University as the director of online communications and as an adjunct professor teaching consumer behavior, branding, and marketing best practices.

Julie has also given speeches on storytelling at various conferences, including EduWeb in 2012. Julie earned a master’s in business administration from the University of Notre Dame, and has nearly a decade of experience with developing content for web sites and other marketing communication materials.