Karine Joly, Digital Marketing Educator and Expert
Karine oversees the development of the professional development curriculum at Higher Ed Experts and has conducted several research projects on the use of digital marketing analytics in higher education since 2011. She developed the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR) Framework in 2016.
Karine taught the capstone graduate course of the MBA in Social Media Marketing at Southern New Hampshire University: Social Media Marketing Campaigns, a course she designed and authored for this SNHU online program. At Higher Ed Experts, she has taught social media marketing to more than 150 higher ed professionals.
Karine has shared her insights about higher ed digital marketing and social media trends since February 2005. She also authors the Internet Technologies column for University Business. She has presented on social media marketing, web analytics and online courses at leading higher ed conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, HighEdWeb, etc.).
What does Karine Joly teach at Higher Ed Experts?
What do Karine Joly's students say?
Great class. I learned a lot, along with obtaining great resources.
This course exceeded expectations and dived deeply in areas that I was unfamiliar with. I would recommend it!
I recommend this course. I've tried to keep up on my own with blogs, articles, conferences, etc, but this course curates the best resources and presents them in an organized manner so that I was able to get the most out of them. A great learning experience!
I'd certainly recommend this course, even if you've been working in higher ed online for many years like I have. You'll be surprised what you don't know, but also what you do know, but didn't know how to articulate.
I highly recommend this class. It has opened my eyes and inspired me to take a whole new approach to my institution's social media efforts. I have already seen measured" improvement in the College's campaigns.
This course is a fantastic introduction to social media for anyone working in the higher education sector. The assignments are interactive and interesting, and force you to apply the knowledge gained from the week to your assignment. It also gives you access to articles about social media use in the higher education space that would be otherwise difficult to find. These are a great resource for future reference. The instructor is dedicated and open to new ideas. She never criticises, but offers constructive advice. I'd recommend this course to anyone interested in improving their abilities in social media marketing.
I would highly recommend taking this course. This structured program offers lots (many!) of resources during the eight weeks--each week focusing on a different topic areas--that were valuable and trustworthy. I have spent hours searching the Internet and reading marketing and higher ed blogs trying to find information and social media best practices like the ones provided in this course. It's exciting that I now have all the tools I need to do my job well.
This course really opened my eyes to a new way of thinking about our college's web presence, and how we could more effectively use social media to reach our goals.
I've enjoyed the course and learned a lot. I would definitely recommend it as this has definitely broadened my knowledge about social media marketing.
