Some higher ed executives or professionals working at Saginaw Valley State University (MI) attended program(s) offered by Higher Ed Experts on:
Program(s) recognized at this institution
Who recommends Higher Ed Experts programs?
Jason Swackhamer, Director of Web Communications
This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it's their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.