Morgan Goff, Social Media Specialist - West Virginia University

Morgan Goff is a Social Media Specialist at West Virginia University. She graduated from WVU in 2018 with a Bachelor of Science in Marketing and again in 2019 with a Master of Business Administration. As a student, she joined the WVU Social team as their first intern and was their first graduate assistant too. Morgan provided the Social team with invaluable insight as she saw the University through the eyes of both a student and a social media manager.

Now, she works full-time with the Social team and continues to provide advice and opinions for the University. While she manages and works with accounts on all platforms, her main expertise lies with Instagram. She has managed the @westvirginiau Instagram account for over three years. Under her guidance, the account has grown from 39,000 to almost 110,000 followers. During this time, she has learned what works best on Instagram and has embraced the platform as one of WVU’s main recruitment tools. Each day, she engages with prospective students to display the beauty of campus, answer questions about the University, show student experiences, and convince them that they too should become a Mountaineer.