Nikki Sunstrum, Director of Social Media - University of Michigan

Nikki Sunstrum is the Director of Social Media for the University of Michigan, where she is responsible for innovating the way in which one of the world’s top Universities strategically leverages and advances interactive communications.

Her duties include the coordination of a unified presence; standards implementation, consultation and training. Each aimed at ensuring all accounts provide additional value to University stakeholders. She is a recognized leader in the development and evaluation of emerging social platforms for high performance and goal orientated results.

Prior to assuming her current role Nikki developed and coordinated the State of Michigan’s statewide social media footprint for four years.