Rachel Esterline Perkins, Associate Director of PR and Social Media, Central Michigan University

Rachel Esterline Perkins works for Central Michigan University as the associate director of public relations and social media within University Communications. In her role, she manages the university’s official social media channels and counsels colleges/departments on how to effectively use social media.

Previously, Rachel worked at a nonprofit and a marketing communications firm where she developed and integrated social media strategies into marketing programs for Fortune 500 companies, local businesses and nonprofit organizations.