Sarah Kowalski, Web Content Strategy Manager- Montgomery College

Sarah Kowalski is Web Content Strategy Manager at Montgomery College, a large community college in Maryland, where she implemented and leads the website analytics effort. She works to use data reporting and analysis to create better user experiences, also focusing on site architecture, search engine optimization, and all aspects of web content strategy. She has 15 years of experience in digital content creation, digital marketing, and web analytics in the higher education and nonprofit sectors.