Shelby Thayer, Director, Web Strategy and CRM, Penn State - Outreach and Online Education

Shelby has been a web professional for more than a decade and has always been interested in web analytics – ever since she pulled her first report from Web Trends in 2002. The report took 4 hours to run, but it was still super cool. In her years as a practitioner, she has used Google Analytics, Adobe SiteCatalyst and Discover, IBM Coremetrics, and a bunch of smaller tools like CrazyEgg, 4Q, and others. She’s been speaking at conferences on the value of web analytics in higher education for about five years.