Shelly Adams, Digital Marketing Analyst - University of Dayton

Shelly is the digital marketing analyst at the University of Dayton, with expertise in turning a random bit of numbers into useful insights for her team. She helps everyone from designer to director get a sense of what is working and what is not, and digs deeper to find the intent behind the action. This involves the daily use of Google AdWords, Analytics and Data Studio as well as Facebook and Twitter Analytics.

Her work spans the university’s multichannel presence, helping deliver insights that grow the University of Dayton’s reputation as a top-tier Catholic institution in the United States.