Todd Gregory, Analyst

My love for analytics began early in my consulting career. Working agency side with clients such as Home Depot, Equifax, and Ford helped me gain the experience to quickly assess and respond to the emerging challenges in marketing online across multiple business horizontals. I learned through experience that data driven decision-making always trumps organizational mythology. Those lessons stayed with me when I transitioned over to client side roles. My last six years before joining Penn State were with the AutoTrader Group as a Senior Product Manager, developing and selling data driven products designed to revolutionize the often pragmatic automotive industry. Six years of being completely immersed in a complex and economically challenged industry helped me understand how information can help simplify the decision making process. My ultimate goal is to help our partners understand that analytics are more about human intent and interaction than about raw metrics. I want our stakeholders to focus on the data trends and business goals and pay less attention to the hard numbers. I’m a big fan of starting small. It’s the small things that can often yield the greatest results.