This conference provided a variety of tips and examples on how to improve the overall content strategy for my campus, addressing web, email and social and several mediums of content.
I really enjoyed the pace and variety of topics covered. It’s sometimes a bit daunting trying to keep up with all the new tools, and this broke it down into language that was immediately easy to understand.
It was great for generating actionable ideas and touching base with best practices. Loved the breaks in between sessions to brainstorm.
The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.
The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.
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