Higher Ed Experts

The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.

We enjoyed the quick hits of ten minute sessions, enough to get ideas but not more than what can be absorbed in one sitting. The two minutes in between sessions gave my group a chance to talk about what bubbled to the top for each of us in each session.

I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.