Higher Ed Content Conference

13-session On-Demand


Higher Ed Content Conference Speaker Line Up

  • Do you think it’s time to be more strategic with content in higher ed?
  • Are you in charge of herding and training a wide array of content creators on campus?
  • Have you realized how strategic digital content has become for your audiences?

Entirely focused on content strategy and digital content processes in higher education, the 1st edition of the Higher Ed Content Online Conference is now available on-demand. .

This online conference aims to be the Spring event (because in the Fall, there’s ConfabEdu in Atlanta ;-)) for higher ed professionals and teams who want to help their school create better content across all the digital channels (social, mobile, web, etc.)

The 3rd edition will take place on April 29, 2015 – the call for proposals will go out in February 2015.

Access fee: $400

Register Now

Want to watch the HEC14 Conference sessions?

If you previously registered and paid your registration fee, LOG IN!
If you didn’t attend the conference live, you can buy a $400 on-demand 12-month pass now to get access to the:

  • 13 session recordings
  • handouts (PDF)
  • general Q&A recording


Here’s a preview of what happened during the live event via this Storify

2014 Higher Ed Content Conference Program

This online conference, now available on-demand, offers 13 focused sessions of 10 minutes each and a general session Q&A at the end.

How to Extend the Life of Your Digital Content for Greatest Impact (10-min session)
Mike Petroff, Digital Content Strategist – Harvard University

Is your higher ed digital content mobile, shareable, and targeted to specific audiences? If it isn’t yet, it should to make the greatest impact. Schools can leverage best practices in content strategy, editorial calendars, web design and UX, and social networking to now reach a wide audience. But, what’s the best way to standardize the process for extending the life our of your digital content? In this session, Mike Petroff will walk you through strategies you can quickly employ to take advantage of deeply embedded social networks while measuring results.

How to develop a viral content culture at your school (10-min session)
Cameron Pegg, Executive Officer – Griffith University (Australia)

We all want our content to “go viral”, but what does that actually mean in a higher education context, and how do you do it? In this session, Cameron Pegg will discuss strategies to encourage social sharing including newsjacking and the use of infographics as part of a holistic approach to viral content.

Using campus communicators to support content strategy: The UW Oshkosh Story Champions model(10-min session)
Mandy Potts, Marketing and Communications Manager – UW Oshkosh

Have content strategy defined? Check. Know the kinds of content that need to be generated and your institution’s distribution channels? Check. Have useful content in the pipeline? Not yet? In this session, Mandy Potts will explain how to find the stories that make your university distinct. She will share how the University of Wisconsin Oshkosh finds content with the help of “Story Champions,” the people who know the brand—and the stories—the best: campus communicator-types. You will learn how to find stories, manage an editorial calendar and get stories written, edited and posted.

Empowering Your Community: An “Audience Generated Content’ Approach to Content Marketing (10-min session)
David May, Director of Web and Interactive Marketing – Chapman University

Finding and producing relevant content on a regular basis is hard when you can’t hire armies of writers. In this session, David May will explain how Chapman University leveraged the web to empower its campus community to share great stories and good news by launching an updated blog network and a new homepage in February 2014. He will also tell you how both tools combined give a voice to students, faculty, staff or alums and allow them to share their stories. You will learn a few tips to get started with a similar initiative at your school.

Fighting the Great Content Battle: Buy-In Isn’t a Buzzword (10-min session)
Donna Lehmann, Director of Online Communications – Fordham University

Preparing to launch a web redesign with a content management system implementation at your school? It’s never really about the tool but all about the content AND people. With changing business processes, battling cynics, and reigning in independent school and department web editors also on the agenda, buy-in on your campus is the only way to be successful. In this session, Donna Lehmann will help you get the necessary buy-in needed for these kinds of large-scale content projects. You will learn winning strategies for bringing all the disparate players on board including crafting the elevator speech, perfecting the road show, practicing transparency, creating community, and educating the masses.

Work in Progress: Assessing and Revamping Web Content(10-min session)
Klinita Burke, Campus Webmaster – The University of the West Indies, Cave Hill Campus (Barbados)

Website content is often messy in higher education. That’s what makes content strategy so difficult but also so important. In this session, Klinita Burke will share the approach, progress and challenges faced while addressing content issues.
You will learn in this case study how content templates, web writing guidelines, training and content maintenance plans can help you fix content for good on your school’s website.

Content Lessons Learned after a Site-Wide Responsive Design (10-min session)
Marcy Gineris, Web Content Manager and Strategist – Eastern Mennonite University

A responsive website is much more than a design that can adapt to any connected devices. In this session, Marcy Gineris will tell you how EMU tackled the “responsive content” challenge before the launch of their responsive website and ever since. You’ll find out about what she learned during the process and will get some practical tips on how to handle content strategy to go responsive with your school website.

Why and How to Go Real-Time with your Events(10-min session)
Chris Syme, Consultant – CKSyme Media Group

Did you know that providing a real-time social media experience during events can deepen fan engagement and quickens brand loyalty? In this session, Chris Syme will explain how to make any event a fan experience regardless if fans are on-site or attending virtually. You will find out about the main differences between Reactive PR (promoting events ahead of time and reporting on them after in a traditional journalism style) and Proactive PR (using social media to give a real-time fan experience). You will also learn how to implement Proactive PR for your own events.

Know the News, Make the News: How to Use the News Cycle to Drive Content Development(10-min session)
Rob Pasquinucci, Director of Communications – UC College of Arts and Sciences

Most of your faculty have deep expertise across a wide variety of news topics. Having a deep bench of experts and using them to develop original content in a real-time, always on environment gives higher ed stories greater relevance and often garners the attention of traditional media. In this session, Rob Pasquinucci will share best practices for developing a faculty experts list and monitoring the news for opportunities to leverage the knowledge of faculty to get your institution in the day’s news.

Students Blogs Aren’t Dead: A Case Study of Successful Off-Campus Story Telling (10-min session)
Tabita Green, Director of Web Content – Luther College

Following the success of its faculty blogs, Luther College decided to pilot a blog project this past January with student bloggers studying off campus and the results exceeded all expectations: over 100,000 page views with an engagement of over 7 pages/visit and a measurable decrease in parents calls. In this case study, Tabita Green will explain how this blogging project was set up and managed. She will also share top lessons learned to give you a head start if you want to implement a similar project

Creating Content to Answer the Burning Questions and Welcome New Students (10-min session)
Liz Babiak, Social Media Community Officer – Algonquin College (Canada)

How can you deliver just-in-time content to answer new students’ burning questions and create excitement about the new academic year? Higher Ed institutions are big organizations and new students often don’t know where or how to seek information. In this case study, you will find out how Algonquin College listened and engaged with its incoming cohort to anticipate the potential challenges, questions, and barriers to student success leading up to and during the critical first few weeks of the Fall 2013 term. You will learn how aligning content with key questions, academic dates, and departmental activities, can alleviate some of the new students’ stress, but also solidify your social media accounts as engaged, attentive, and helpful channels for students to connect with.

Elizabethtown Magazine Turns Page: Making the College Magazine Multiplatform (10-min session)
Donna Talarico, Integrated Communications Director – Elizabethtown College

College magazines are usually where you can find your school’s best stories – stories too good to be shared only on paper. Along with a redesign of the print magazine, Elizabethtown College recently launched an online edition. In this session, Donna Talarico will share the new editorial model used for this multiplatform publication. You will learn how you can plan content for the magazine with print, web and multimedia in mind, promote this content and re-purpose it elsewhere.

Moving Beyond Girls Under Trees: Effective Photography for Your Website (10-min session)
David Anderson, Director of Strategic Digital Communications – UB School of Medicine and Biomedical Sciences

Photos are all too often an afterthought in web content. In this session, David Anderson will share simple, key pointers for taking the right photos for your website: effective and engaging photos that connect with your readers and support your content. You don’t need expensive equipment or years of experience to take great shots. You’ll learn how to take more strategic photos in a snap.

Who teaches the Higher Ed Content Conference?

Mike Petroff, Digital Content Strategist, Harvard University

Mike Petroff is a digital content strategist at Harvard University. He supports the strategy, creation, and curation of content for Harvard University’s main web properties and associated sites. He also plays a primary role in managing the vision for and delivery of the University’s digital and social media presence.

Prior to joining Harvard, Mike was the Web and Enrollment Technology Manager at Emerson College, where he led web marketing and online recruitment efforts for undergraduate and graduate admission. While at Emerson, Mike chaired the Social Media Group, working with about 20 other staff members from a broad range of campus departments to establish the College’s social media presence. Emerson College’s social media presence was ranked as a top school nationally by both StudentAdvisor.com and USA Today College.

Mike earned a bachelor’s degree in communications from Rowan University and a master’s degree in media arts from Emerson College.

Cameron Pegg, Executive Officer, Griffith University

Cameron Pegg is executive officer for the Deputy Vice Chancellor (Engagement) at Griffith University in Brisbane, Australia. A former alumni magazine editor, he is a feature writer for The Australian newspaper and teaches creative writing at the University of Queensland. Cameron is passionate about leveraging traditional and emerging platforms to better communicate with alumni, and contributes to CURRENTS and the CASE Blog.

Mandy Potts, Marketing and Communications Manager, UW Oshkosh

Mandy Potts is the marketing and communications manager for the University of Wisconsin Oshkosh’s Integrated Marketing and Communications team. In her role, Mandy oversees and implements the University’s content strategy, the on-campus news source UW Oshkosh Today and is the content and online editor for three alumni magazines. She also strategizes and creatively leads and manages marketing initiatives and projects for the University and assists in public relations, social media efforts and Chancellor’s office communications.

Prior to working at UW Oshkosh, Mandy was a professional journalist and wrote for both daily newspapers and magazines; she also worked in marketing and public relations roles for an arts organization and in nonprofit health care. These days, she’s proud to call herself a “brand journalist.”

Mandy has a degree in journalism from the University of Wisconsin-Milwaukee.

David May, Director of Web and Interactive Marketing, Chapman University

David May and his team manage all of Chapman University’s public-facing web properties. This includes www.chapman.edu, inside.chapman.edu, social.chapman.edu, blogs.chapman.edu, the institutional social media accounts, and more. David feels lucky to have such talented people on his team. Chapman’s web team consists of 3 Web Coordinators, 1 Social Media Specialist, 1 Senior Web Designer, 3 Web Technology Specialists, and one Phone Operator.

David has worked in digital marketing for the past three years, and prior to that he served in Chapman’s admission office starting as an admission counselor and ending as the assistant director of admission communication. He has always considered himself a ‘storyteller’ as illustrated by his undergraduate and graduate film degrees, and his participation in the FOX reality TV show “On the Lot” produced by Steven Spielberg and Mark Burnett. He’s thankful that his staff has ambitions to bring more ‘story’ into Chapman’s digital marketing efforts.

Donna Lehmann, Director of Online Communications, Fordham U

As Director of Online Communications, Donna is leading a complete overhaul of the content and design of the Fordham University website. She joined Fordham in 2013 after fourteen years at the Fashion Institute of Technology where she led two full-site redesigns, both earning CASE Circle of Excellence awards. While at FIT, Donna also served six years on the board of the SUNY Council for University Advancement (SUNYCUAD) with active roles in planning their annual conferences.

She holds a bachelor’s degree in English and master’s degree in American Literature from Kansas State University and completed coursework toward a PhD at the University of Delaware. In her five-year graduate school career, she taught expository and business writing as well as literature courses.

Klinita Burke, Campus Webmaster, The University of the West Indies, Cave Hill Campus

Klinita is currently the webmaster at the University of the West Indies (UWI), Cave Hill Campus located in sunny Barbados.

As webmaster, her responsibility is everything web – from content planning to web design to server maintenance to content writing to training. She holds an MBA from Heriot-Watt University, Edinburgh, UK and a BSc in Computer Science and Accounting from The University of the West Indies, Cave Hill Campus.

Marcy Gineris , Web Content Manager and Strategist, Eastern Mennonite University

Marcy’s been working in website content management and new media since the late 90s. She managed commercial site content for several corporations in Miami before she shifted to academia in 2004 and found Eastern Mennonite University in Virginia.

She began telling the EMU story as a writer and within a few years her role expanded to content manager and web strategist. In 2012 EMU’s website received two CASE awards.

Chris Syme, Principal, CKSyme Media Group

Chris Syme has over 25 years experience in the communications field and is the principal at CKSyme Media Group, a consulting firm in Bozeman, Montana. Her agency specializes in crisis communication and reputation protection strategies, strategic social media planning, and social media training programs.

Chris is a former Communications Associate at Montana State University Athletics and Eastern Washington University Athletics. She is a featured contributor to Social Media Today, cosida.com, and writes a popular blog on her website (www.cksyme.com). Chris has published three research studies on the use of social media in crisis and social media training. She is the former chairperson of the College Sports Information Directors of America New Media and Tech Committee.

She is a frequent conference presenter on the national stage and author of two books: Listen, Engage, Respond (using social media as a crisis prevention and management tool) and Practice Safe Social (a model for social media responsible use training). She is a graduate of Montana State University, and received a master’s degree from Eastern Washington University in athletic administration where she did her graduate research in crisis management. She and her husband Terry farm in Montana and have two grown daughters.

Rob Pasquinucci, Director of Communications, UC College of Arts and Sciences

Rob Pasquinucci uses skills he developed as a newspaper reporter to help UC’s largest college develop interesting stories for alumni, students and potential students. Rob also teaches PR classes at the University of Cincinnati and has served as a presenter at Content Marketing World.

Before returning to higher ed marketing, Rob was a corporate communications content manager at Luxottica, helping its world famous eyewear brands tell their stories internally. Earlier in his career, Rob led content creation for clients of the region’s largest integrated marketing agencies, two non-profits and was a newspaper reporter in Mansfield, Ohio. He holds a MA in communication from NKU, and is an accredited member of PRSA.

Tabita Green, Director of Web Content, Luther College

Tabita Green is a writer and content strategist. By day, she manages web content at Luther College, an amazing liberal arts college nestled in the bluffs of Northeast Iowa. At night (and in the wee hours of the morning), she writes for fun. You could say writing is her life.

She spent her corporate career in the enterprise software industry managing software products used by companies including Lowe’s, AutoZone, Better Homes and Gardens, General Electric, Sears, MSN, Google, and Bing.

Working with Google and Bing piqued her interest in search engine optimization and Internet marketing. She left the software industry and started doing Internet marketing consulting for small businesses. This experience led her to her current position with Luther College, where she manages the website and online marketing.

Tabita has been an avid blogger since 2004 and currently blogs at Simply Enough. She also speaks frequently on the topic of time management and content strategy.

Liz Babiak, Social Media Community Officer, Algonquin College

Liz Babiak is Algonquin College’s Social Media Community Officer, where she manages the College’s social media strategy, presence, policy and employee training. During her time at the College, Liz has coordinated a nearly 1100% increase in Facebook Likes on the College’s primary page, and doubled @AlgonquinColleg’s Twitter followers – an impressive feat for a college that was already seen as a social media leader! When she’s not listening, engaging, and learning about Algonquin on social media, Liz can be found training employees on various aspects of the social sphere.
Liz is an early-adopter of corporate social media, having pioneered its use in every organization she’s worked for in the non-profit, private, and public sectors. An avid community builder, Liz enjoys sparking conversations, cultivating engagement, and creating content for both niche and broad communities.

Donna Talarico, Director, Integrated Communications, Elizabethtown College

Donna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, eCommerce and education thrive together in happy harmony at E-town, where she manages the College’s official social media channels, assists in marketing planning, copywriting and multimedia story-telling for a variety of projects. She serves as editor of Elizabethtown magazine and managing editor of the online newsroom E-town NOW. Talarico-Beerman also runs a creative nonfiction journal, Hippocampus Magazine.

David Anderson, Dir of Strategic Digital Communications, UB School of Medicine and Biomedical Sciences

David Anderson is a daily content strategist, applying research to practice at the University at Buffalo School of Medicine and Biomedical Sciences. He’s been involved in higher ed web work for nearly 20 years, working in all aspects of content development and content management systems.

He practices content strategy every day at all levels, from the micro to the macro. As one of the earliest presenters at HigherEdWeb conferences, he has shared his experiences in writing (marketing, copywriting, writing for the web), photography, user interface/user experience, databases, programming, research, customer experience and more.

An avid reader, he’s constantly searching for best practices, research and lessons from a wide variety of disciplines to apply to content strategy.

Should I sign up for the Higher Ed Content Conference?

Definitely, if you are a:

What is included in my Conference access fee?

The access fee covers 1-year licensing and includes the following:

  1. A 1-year unlimited access to the recordings of the 2014 sessions on-demand through a link that we will provide to you.
  2. All session materials (slides handouts in PDF)