1-day Online Event


  • Do you think it’s time to be more strategic with content in higher ed?
  • Are you in charge of herding and training a wide array of content creators on campus?
  • Have you realized how strategic digital content has become for your audiences?

Entirely focused on content strategy and digital content processes in higher education, the 2017 edition of the Higher Ed Content Online Conference will take place on April 26, 2017 and we need your help to make it as successful as it was in 2016, 2015 and 2014. .

Submit a proposal to the 2017 Higher Ed Content Conference

This online conference is the Spring event for higher ed professionals and teams who want to help their school create better content across digital channels (social media, mobile, web, email, etc.)

It will feature a dozen of 10-minute sessions presented by higher ed professionals working in institutions just like yours — with real content solutions to real higher ed problems.

The call for proposals of the 2017 Higher Ed Content Conference is now closed. The program will be announced on this page on February 22, 2017.

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Register Now
  •  Apr 26, 2017
  •   11AM ET - 2:30PM ET
  •  Register by Mar 16, 2017
  •  Registration fee: $400

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2017 Higher Ed Content Conference – Call for Proposals

The call for proposals is now closed.
The program of the conference will be announced on February 22, 2017.

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Should I attend the Higher Ed Content Conference?

This conference is recommended for teams including:

What is included in my Conference registration fee?

The fee is for a single computer/audio connection with an unlimited number of attendees watching the live online event.

It includes the following:

  1. 1 connection to the live event scheduled over 3 hours on April 26, 2017 – the audio is done via voice over IP or teleconference
  2. A 1-year unlimited access to the recordings of the sessions on-demand through a link that we will provide to you.
  3. All session materials (slides handouts in PDF)

If the conference cannot be held (due to unforseen events) on its scheduled date, it will be rescheduled on its rain date: May 3, 2017.


2016 Higher Ed Content Conference Recordings

If you previously registered and paid your registration fee, LOG IN! to access the 2016 recordings

This online conference, now available on-demand, offers 12 focused sessions of 10 minutes each and a general session Q&A.

How to build a new content culture to rally your campus contributors
Amy Grace Wells, Content Strategist – University of South Carolina

Higher education is a notoriously decentralized environment — and one of the most difficult to reign in when it’s time to change your school’s content culture. In this session, Amy Grace Wells, will show you how the University of South Carolina was able to implement change and bring some harmony across content teams by nesting key university messages, attributes and values. You’ll also learn how you can use content strategy nesting tactics at your school.

Less is More: Weeding Content to Help Your Visitors Find What They Need Faster and More Easily
Avalee Harlton, Service Coordinator & Web Content Designer/Editor – York University (Canada)

How much content is enough content? Many of our higher ed websites have become larger than originally intended, which has unanticipated consequences. In this session, Avalee Harlton will explain how to spot what content can be culled, whether it should be culled, and why it’s important to occasionally put your website ‘on a diet’.

Bringing Academic Program Pages Home: Merging academic and departmental content
Zoe Barker, Web Administrator – DePaul University

What happens when you combine two previously separate paths: Academic programs and Departments into one location? A little chaos and a lot of broken links. In the fight between decentralization and centralization, issues of duplication and IA standardization are front and center. In this case study, Zoe Barker will explain how DePaul University took a live college site’s biggest content problem head-on. She will share lessons learned about content auditing, mitigating issues when making large-scale changes, and how this project helped spread the word on governance at her institution.

5 Steps to Reviving Web Content: A Case Study of Rochester’s Research Web Pages
Sofia Tokar, Web Writer – University of Rochester

They say art is never finished, only abandoned. The same is true for a lot of web content. Keeping our content fresh and up-to-date is challenging, especially when time and resources are limited. So how can you revive content that has been neglected for months or even years? In this session, Sofia Tokar will take you through the five-step revival of the University of Rochester’s Arts, Sciences and Engineering research webpages. You will learn how to use content tools (including web writing guidelines, editorial calendars, and content templates) to help revitalize and manage your own website’s content.

Bigger is Better: The Role of Long-form Content in SEO
Joshua Dodson, Director of SEO – Southern New Hampshire University

“Don’t post your thesis on the home page.” We all know it and have been repeating this refrain for years. Yet, short content is not always the best answer. There is a place for both short and long-form content on your website. In this session, Joshua Dodson will discuss the importance of long-form content for search engine optimization. You also learn what type of long-form content works and why.

Making the Case for Content Marketing
Donna Lehmann, Senior Director of Marketing and Communications – Fordham University

Board members love seeing your outdoor ads. Vice presidents comment on seeing your banner ad on their favorite site. Deans seem to have endless requests for print brochures. But shrinking print budgets, banner blindness, and ad-blockers are taking their toll on how much of your intended audience receive your message. In this case study about a content initiative around the hero of the movie Bridge of Spies, Donna Lehmann will demonstrate why content marketing can save the day. You will also find out how to position content marketing in your communications strategy — especially at the executive level — and how to ensure you get the metrics needed to make the case.

How to maximize research impact through content and media
Steve Thompson, Head of Digital – University of Sheffield (UK)

When the UN Conference for Climate Change (#COP21) took place last December in Paris, the University of Sheffield in the UK saw an opportunity perfectly aligned with one of its institutional strategic priorities: sustainability. In this case study, Steve Thompson will explain how his institution was able to raise its profile and enhance its reputation through both traditional and digital media. You’ll also learn how using a mix of content formats and media, you can help promote research stories both internally and externally.

Stop ignoring positive messages on social media
Steve Roulier, Executive Director of Communications – Springfield College

We all know why shouldn’t ignore negative comments on social media. But what about those positive (or neutral) posts? In this session, Steve Roulier will explain why responding to these positive messages may be even more critical to brand equity. He will also share some best practices and tips to help you conduct your own positive post campaign.

Choosing the Right Video Story For Your Institution
Ravi Jain, Senior Associate Director, Digital Media and Web Development – Boston College

Video storytelling has proven to be a key piece of any school’s marketing and communication content strategy. But, you can’t just “make a video.” You need to make the *right* video: one that aligns your institution’s messaging with your potential audiences. In this session, Ravi Jain will walk you through the creative strategy driving his own work for Boston College, from his 60 second mini-documentary “Boston College Minute” series to recent immersive 360 video experiences.

Snapchat Takeovers: Showing college life through the eyes of the students!
Kelly Bennett, Manager of Social Media and Marketing Strategy – Miami University

Student Takeovers on Instagram are popular and very successful in higher education. But, can they work on SnapChat? In this case study, Kelly Bennett will explain how Miami University students are showing the college experience through their eyes via the official university Snapchat account. You’ll find out why these “student takeovers” increased Snapchat story views by 40% in six weeks and have resulted in intriguing content for prospective students, current students, and alumni.

GIFs and gab: Telling stories using animation
Mike Petroff, Associate Director of Digital Content Strategy – Harvard University

GIFs started as a bitmap image format but have grown to describe a new visual language on the web. How can higher ed institutions take advantage of this evolving format? In this session, Mike Petroff will explain how Harvard University uses GIFs to support news, social engagement, and more. You will also get some tips and tools to use GIFs at your school.

An infographic is worth a 1000 words…
Cameron Pegg, Executive Adviser for Engagement – Griffith University (Australia)

Infographics are a fantastic tool for recruiting new students, engaging the ones you already have, connecting with alumni and donors, and telling your institution’s story with greater impact. In this session, Cameron Pegg will share different types of infographics and help you understand the data that underpins them. You will also learn more about the organizational partnerships that allow great visual storytelling to occur and methods for sharing and promoting this content effectively.


2015 Higher Ed Content Conference Recordings

If you previously registered and paid your registration fee, LOG IN! to access the 2015 recordings

This online conference, now available on-demand, offers 12 focused sessions of 10 minutes each and a general session Q&A.

Striking the Right Chord: Managing Writers and Writing
Donna Lehmann, Director of Online Communications – Fordham University

When approaching a new site or site redesign, the task of writing can be overlooked as the focus is put on functionality, architecture, and design. But anyone who has scrambled to put copy together knows that writing can be some of the most labor intensive work. Users might scan web pages, but words still matter. A lot. In this session, Donna Lehmann will share lessons learned while while overseeing the writing of the newly redesigned fordham.edu. You’ll learn how to help your writers and manage the writing part of your web projects.

An Agile Approach to Content for Bath University’s Website
Richard Prowse, Digital Editor-in-Chief – University of Bath (UK)

Bath University’s website relies on an agile approach to content, a method most often used by web teams to develop applications or websites. In this session, Richard Prowse will tell you more about the “agile way.” He will also share lessons learned on user needs, keeping publishers happy and community building to successfully deliver decentralised publishing.

How to Mobilize Faculty as Content Ambassadors
Kevin Anselmo, Founder- Experiential Communications

Would you say that your faculty members are positive “ambassadors” for your school? Are they blogging, tweeting and doing media interviews on a regular basis? Are they creating interesting content providing a unique view of your school to your targeted audiences? In this session, Kevin Anselmo will tell you how you can mobilize your army of professors. You’ll learn keys to motivate and train faculty members, so they create content that works for your school.

Exploiting Trends in Pop Culture to Promote your Faculty’s Expertise
Mary Jo Stockton, Director of Web and Social Content – Longwood University

By newsjacking a storyline in “Game of Thrones”, Longwood University gained massive exposure not just through its own social media accounts but also The Huffington Post, The Atlantic and The Wall Street Journal. In this case study, Dr. Mary Jo Stockton will explain how she worked with history professor Dr. Steven Isaac to produce content related to the episode “The Mountain and the Viper.” You’ll learn how her department used content, social media and advertising to make this campaign a success.

7 Neuromarketing Techniques for Your Higher Ed Recruiting You Can Use Today
David Anderson, Director of Strategic Digital Communications – UB School of Medicine and Biomedical Sciences

Neuromarketing leverages our psychology to motivate us to take action. The techniques are simple and easy to implement: you might already use them in your recruiting web content. In this session, David Anderson will tell you more about these 7 techniques. You’ll learn how to use them effectively in your higher ed recruiting efforts.

The view from here: Emphasizing authenticity in campus videos
Lindsay Nyquist, Social Media & Video Coordinator – Fort Lewis College

Prospective students have a keen eye for distinguishing reality from script. Videos have to be authentic, and students need to know what it’s like to live and study on your campus. In this case study, Lindsay Nyquist will explain how Fort Lewis College has recently launched 3 video series featuring students and faculty members showcasing the reality of campus life. You’ll also learn useful tips to launch your own program and promote your videos on social media.

Reaching students in a Snap: How to use Snapchat to its fullest potential!
Kelly Bennett, Manager of Social Media and Marketing Strategy – Miami University

We’ve all heard the statistic that 77% of college students use Snapchat daily. Could SnapChat be the next big content delivery platform? In this session, Kelly Bennett will explain how SnapChat fits in the content ecosystem at her school. You’ll also learn some tips to run contests, use Snapchat to keep students informed and how to use third party tools to make your life easier.

Graduation Collaboration: How to create memorable commencement days
Tony Dobies, Social Media Strategist – West Virginia University

Commencement is such an important moment in the lives of our students. There’s a lot of planning that goes into the event itself, and the communication efforts around it should be no different. In this session, Tony Dobies will share some of the most successful content strategies implemented for commencement at WVU. He will also share tips to planning similar, dynamic Commencement campaigns on your campus.

Data-driven Content: Use your prospective student and alumni data to create connections.
Rob Pasquinucci, Director of Marketing Communication – University of Cincinnati

So you’ve heard about big data, but how do you use it to drive your content? How do you come up with this specific content that will resonate with today’s students, used to “narrowcast” messages on social media and elsewhere? In this session, Rob Pasquinucci will describe how to use incoming student data (interests, likes, passions) for true 1:1 marketing. You will also learn how to hack your CRM to get alumni data to connect with students more effectively.

The PreparedU Project: At the Intersection of Content, Brand & Thought Leadership
Valerie Fox, Director, Agency@Bentley – Bentley University

Content can serve several purposes. With enough planning, your higher ed content can hit all the right notes to embody your brand, showcase thought leadership and capture the attention of your target audience. In this session, Valerie Fox will explain how Bentley University built a brand-centric content platform (bentley.edu/prepared) that engages key audiences and yields measurable impact. She will also share some lessons learned in content creation since the beginning of this project.

The anatomy of an award winning content strategy.
Rebecca McSwiney, Online Marketing Manager – University of Southern Queensland (Australia)

Content is gold to reach, engage and retain current and prospective students. In July 2014, the University of Southern Queensland launched a social hub featuring content about college life and life around college from different channels. In this case study, Rebecca McSwiney will explain how this award-winning website was planned and launched. She will also share lessons learned from this game-changing approach to content for students.

What’s the story? Using Behavioral Targeting and Analytics to find institutional stories
Joshua Dodson, Web Strategy and SEO Administrator – Eastern Kentucky University

How do you identify great stories about your college or university? You can often find amazing stories right in front of you, if you know where to look. In this session, Joshua Dodson will discuss how his school used a new approach to identify strong and authentic institutional stories and brand advocates for EKU. He will share lessons learned in this project relying on behavioral targeting, a webform, and analytics tracking to identify strong stories.


2014 Higher Ed Content Conference Recordings

If you previously registered and paid your registration fee, LOG IN! to access the 2014 recordings
This online conference, available on-demand, offers 13 focused sessions of 10 minutes each and a general session Q&A at the end.

How to Extend the Life of Your Digital Content for Greatest Impact (10-min session)
Mike Petroff, Digital Content Strategist – Harvard University

mike_petroffIs your higher ed digital content mobile, shareable, and targeted to specific audiences? If it isn’t yet, it should to make the greatest impact. Schools can leverage best practices in content strategy, editorial calendars, web design and UX, and social networking to now reach a wide audience. But, what’s the best way to standardize the process for extending the life our of your digital content? In this session, Mike Petroff will walk you through strategies you can quickly employ to take advantage of deeply embedded social networks while measuring results.

How to develop a viral content culture at your school (10-min session)
Cameron Pegg, Executive Officer – Griffith University (Australia)

cameron_peggWe all want our content to “go viral”, but what does that actually mean in a higher education context, and how do you do it? In this session, Cameron Pegg will discuss strategies to encourage social sharing including newsjacking and the use of infographics as part of a holistic approach to viral content.

Using campus communicators to support content strategy: The UW Oshkosh Story Champions model(10-min session)
Mandy Potts, Marketing and Communications Manager – UW Oshkosh

amanda_wimmerHave content strategy defined? Check. Know the kinds of content that need to be generated and your institution’s distribution channels? Check. Have useful content in the pipeline? Not yet? In this session, Mandy Potts will explain how to find the stories that make your university distinct. She will share how the University of Wisconsin Oshkosh finds content with the help of “Story Champions,” the people who know the brand—and the stories—the best: campus communicator-types. You will learn how to find stories, manage an editorial calendar and get stories written, edited and posted.

Empowering Your Community: An “Audience Generated Content’ Approach to Content Marketing (10-min session)
David May, Director of Web and Interactive Marketing – Chapman University

david_mayFinding and producing relevant content on a regular basis is hard when you can’t hire armies of writers. In this session, David May will explain how Chapman University leveraged the web to empower its campus community to share great stories and good news by launching an updated blog network and a new homepage in February 2014. He will also tell you how both tools combined give a voice to students, faculty, staff or alums and allow them to share their stories. You will learn a few tips to get started with a similar initiative at your school.

Fighting the Great Content Battle: Buy-In Isn’t a Buzzword (10-min session)
Donna Lehmann, Director of Online Communications – Fordham University

Donna LehmannPreparing to launch a web redesign with a content management system implementation at your school? It’s never really about the tool but all about the content AND people. With changing business processes, battling cynics, and reigning in independent school and department web editors also on the agenda, buy-in on your campus is the only way to be successful. In this session, Donna Lehmann will help you get the necessary buy-in needed for these kinds of large-scale content projects. You will learn winning strategies for bringing all the disparate players on board including crafting the elevator speech, perfecting the road show, practicing transparency, creating community, and educating the masses.

Work in Progress: Assessing and Revamping Web Content(10-min session)
Klinita Burke, Campus Webmaster – The University of the West Indies, Cave Hill Campus (Barbados)

klinitaWebsite content is often messy in higher education. That’s what makes content strategy so difficult but also so important. In this session, Klinita Burke will share the approach, progress and challenges faced while addressing content issues.
You will learn in this case study how content templates, web writing guidelines, training and content maintenance plans can help you fix content for good on your school’s website.

Content Lessons Learned after a Site-Wide Responsive Design (10-min session)
Marcy Gineris, Web Content Manager and Strategist – Eastern Mennonite University

Marcy GinerisA responsive website is much more than a design that can adapt to any connected devices. In this session, Marcy Gineris will tell you how EMU tackled the “responsive content” challenge before the launch of their responsive website and ever since. You’ll find out about what she learned during the process and will get some practical tips on how to handle content strategy to go responsive with your school website.

Why and How to Go Real-Time with your Events(10-min session)
Chris Syme, Consultant – CKSyme Media Group

chris_symeDid you know that providing a real-time social media experience during events can deepen fan engagement and quickens brand loyalty? In this session, Chris Syme will explain how to make any event a fan experience regardless if fans are on-site or attending virtually. You will find out about the main differences between Reactive PR (promoting events ahead of time and reporting on them after in a traditional journalism style) and Proactive PR (using social media to give a real-time fan experience). You will also learn how to implement Proactive PR for your own events.

Know the News, Make the News: How to Use the News Cycle to Drive Content Development(10-min session)
Rob Pasquinucci, Director of Communications – UC College of Arts and Sciences

Rob PasquinucciMost of your faculty have deep expertise across a wide variety of news topics. Having a deep bench of experts and using them to develop original content in a real-time, always on environment gives higher ed stories greater relevance and often garners the attention of traditional media. In this session, Rob Pasquinucci will share best practices for developing a faculty experts list and monitoring the news for opportunities to leverage the knowledge of faculty to get your institution in the day’s news.

Students Blogs Aren’t Dead: A Case Study of Successful Off-Campus Story Telling (10-min session)
Tabita Green, Director of Web Content – Luther College

tabitha_greenFollowing the success of its faculty blogs, Luther College decided to pilot a blog project this past January with student bloggers studying off campus and the results exceeded all expectations: over 100,000 page views with an engagement of over 7 pages/visit and a measurable decrease in parents calls. In this case study, Tabita Green will explain how this blogging project was set up and managed. She will also share top lessons learned to give you a head start if you want to implement a similar project

Creating Content to Answer the Burning Questions and Welcome New Students (10-min session)
Liz Babiak, Social Media Community Officer – Algonquin College (Canada)

Liz BabiakHow can you deliver just-in-time content to answer new students’ burning questions and create excitement about the new academic year? Higher Ed institutions are big organizations and new students often don’t know where or how to seek information. In this case study, you will find out how Algonquin College listened and engaged with its incoming cohort to anticipate the potential challenges, questions, and barriers to student success leading up to and during the critical first few weeks of the Fall 2013 term. You will learn how aligning content with key questions, academic dates, and departmental activities, can alleviate some of the new students’ stress, but also solidify your social media accounts as engaged, attentive, and helpful channels for students to connect with.

Elizabethtown Magazine Turns Page: Making the College Magazine Multiplatform (10-min session)
Donna Talarico, Integrated Communications Director – Elizabethtown College

Donna TalaricoCollege magazines are usually where you can find your school’s best stories – stories too good to be shared only on paper. Along with a redesign of the print magazine, Elizabethtown College recently launched an online edition. In this session, Donna Talarico will share the new editorial model used for this multiplatform publication. You will learn how you can plan content for the magazine with print, web and multimedia in mind, promote this content and re-purpose it elsewhere.

Moving Beyond Girls Under Trees: Effective Photography for Your Website (10-min session)
David Anderson, Director of Strategic Digital Communications – UB School of Medicine and Biomedical Sciences

David AndersonPhotos are all too often an afterthought in web content. In this session, David Anderson will share simple, key pointers for taking the right photos for your website: effective and engaging photos that connect with your readers and support your content. You don’t need expensive equipment or years of experience to take great shots. You’ll learn how to take more strategic photos in a snap.

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Want to attend the Higher Ed Content Conference?

  •  Apr 26, 2017
  •   11AM ET - 2:30PM ET
  •  Register by Mar 16, 2017
  •  Registration fee: $400
  •   Only 27 seats left
  •  May 3, 2017
Register Now

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