4-week Certificate Online Course


Why did my higher ed colleagues take this course?

Many of your colleagues in higher education have designed their own Search Engine Optimization (SEO) strategy by taking this constantly updated professional certificate online course since July 2013.


Can your target audiences find your website quickly when they search?

SEO (search engine optimization) highlighted in green with the definition used for the higher ed SEO training course

  • Has your website traffic or search engine placement decreased lately?
  • Have you been asked to develop a search engine/social media advertising program?
  • Do you need to increase your institution’s online visibilty and reach?

Not sure where to start?

This 4-week SEO online course has been designed to help you tackle all these challenges while making sure you master all the important techniques (content, advertising & analytics) to help your institution break through the noise and get the visibility it deserves by excelling in search engine optimization for higher education

Register Now
  •  Oct 24 - Nov 20, 2016
  •  Register by Sep 12, 2016
  •  Tuition & fees: $1200 $800
  •   Only 9 seats left

What will I learn about SEO for Higher Ed?

In this higher ed SEO training course, you will study and practice what you need to know to get up to speed with search engine optimization & marketing for higher education during this 4-week online course:

  1. Preliminary research on keywords and trends
  2. Content strategy and landing pages
  3. Search engine and social media advertising (Pay-per-click Google Ads and Facebook Ads for higher ed)
  4. Analytics and conversion optimization (Google Analytics)

Really interested in this course?

If you’re thinking about taking this course, request more information (including detailed learning objectives) by filling out this online form:

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How will I learn?

You’ll learn by:

  • investing 10 hours per week of your time on your higher ed SEO training course materials, quizzes, discussions with your classmates and assignments.
  • studying when it’s convenient for you as long as you meet the weekly deadlines for class discussion posting and assignment submissions.
  • exchanging with a small group of your peers in our sessions limited to 10 participants working in institutions of higher education.
  • working on weekly search engine optimization and search engine marketing (SEM) hands-on assignments you can use the next day at work: memos, strategy plans, optimized pages, etc.
  • getting detailed and prompt feedback on all your graded assignments from your professor.

Who will be my professor?

Joshua Dodson, Director of Digital Marketing - Bentley University

Joshua is the Director of Digital Marketing at Bentley University. He is a Google Analytics Qualified Web expert who has worked with numerous colleges and universities to improve their Web presence and better understand their user trends. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end—and proving return on investment. His in-depth SEO experience ties campaigns to results to show true impact.

Before joining Bentley, Joshua worked as the SEO Director of Southern New Hampshire University and a Web Analytics Strategist and a Web Developer for Eastern Kentucky University and Lincoln Memorial University in Harrogate, TN.

Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has published extensively on WordPress and his most recent publication for the American Library Association explores methods of Website architecture as related to academic libraries.

Should I take this course on SEO for Higher Ed Course?

This course is recommended for:

How will this course pay off for my institution?

Your institution should invest in this course for these top 5 reasons:

  1. No travel expenses or down time while you learn much more than you would by attending any 1-day workshop or conference: 4 weeks give you the time to absorb all the concepts and acquire new skills.
  2. The focus of this course is SEO/SEM for higher ed: everything will apply to your situation.
  3. Your classmates will all work at universities, colleges or schools: you’ll find out how other institutions tackle SEO/SEM challenges.
  4. You will learn by working on practical assignments: you’ll be able to implement best practices at work even before the end of the course.
  5. Your course registration covers everything you need including a 1-year access to all the course materials.

What is included in my course registration fee?

  • Course materials: screencasts, readings, quizzes, 4 graded discussions & 4 graded assignments.
  • Unlimited questions via the “Ask the Prof” discussion board during the 4-week session.
  • Textbook (KINDLE version): The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Jessie Stricchiola.

  • 1-year access to the regularly updated online course materials.
  • Recognized certificate of achievement in SEO for higher ed upon completion of the course with a final grade of 80% or more.
    Search Engine Optimization SEO for Higher Education

Course Student Review: Thomas Minnefor

Find out why Thomas Minnefor (@ThomasMinnefor), Web Manager at Rutgers University Biomedical Health Services took, liked and recommend this course in this 2-minute video recorded in September 2014 via Skype.

Don't miss the next session!

  •  Oct 24 - Nov 20, 2016
  •  Register by Sep 12, 2016
  •  Tuition & fees: $1200 $800
  •   Only 9 seats left
Register Now

Got a question or a comment?

4 Responses

  1. Hi
    Are there any prerequisites before taking this course? Im interested in this course and the analytics course and wonder if it makes more sense to take one before the other. Would I get more out of this if I understand google analytics better or visa versa?
    Thanks
    Shannon

    • Karine Joly says:

      Shannon,

      We have removed the formal prerequisite for this course at the request of professionals who already had a good foundation in Analytics and wanted to take the SEO course.
      However, if you plan to take both courses, it’s better to start with the Analytics course.

  2. Karen Davis says:

    Do you need to have access to an Adwords account to do the assignments?

    • Karine Joly says:

      Thanks for your interest in our SEO course, Karen!

      Students will need access to an AdWords account. However, they do not actually have to make any purchases. The assignments are based around what they would do if they were setting it up for CPC, not on actually launching the ads. They can simply create and use the free account and not launch the ads.