Web Writing for Higher Ed Course

4-week Online Course

Want to write stronger Social Media and Web Content for Higher Ed?

Social Media and Web Writing Course

  • Do you write the content for your school’s website or social media channels, even though you’ve never had any formal web writing training?
  • Has social media and web writing recently been added to your job responsibilities at your university, college or school?
  • Do you need to optimize your web content so it ranks well in search engine results, gets shared on social media and is read by your target audiences?

Web writing for higher ed is not easy.
It is very challenging to master without guidance and practice.

Several of your higher ed colleagues have dramatically improved their web and social media writing skills by taking this online course.

Holly Bollinger, Online Marketing Specialist at Mizzou Online, took this class in late 2012.
In this 3-minute video recorded during a virtual open house, she tells us more about her experience taking this 4-week online course.

May 05 - Jun 01
Only 7 seats left
Register Now

Total fees: $1200 $800

Register by Apr 25, 2014

What will I learn about Writing for the Web and Social Media in Higher Ed?

You will study and practice what you need to know to write better social media and web content for your higher ed institution during this 4-week online course:

  1. How to write for online readers (conversational style, microcontent, etc.)
  2. How to optimize your web content (SEO, headlines, lists, tables & visuals)
  3. How to tell great stories with the right voice, tone and techniques
  4. How to use content strategy to help you make better web writing happen

Check out the syllabus (PDF) for this Social Media & Web Writing Course including detailed learning objectives!

How will I learn?

You’ll learn by:

  • investing 10 hours per week of your time on course materials, quizzes, discussions with your classmates and assignments.
  • studying when it’s convenient for you as long as you meet the weekly deadlines for class discussion posting and assignment submissions.
  • exchanging with a small group of your peers in our sessions limited to 10 participants working in institutions of higher education.
  • working on weekly web writing hands-on assignments you can use the next day at work: program page, email message, tweets, blog posts, user persona, page template, etc.
  • getting detailed and prompt feedback on all your graded assignments from your professor.

Who will be my professor?

Julie Campbell, Interactive Marketing Director Ball State University

Julie Campbell is the director of interactive marketing in the University Marketing and Communications (UMC) department at Ball State University.

Alongside UMC and university leadership, she develops an interactive and integrated marketing communications strategy that advances the university’s marketing and communications goals, especially on digital platforms. She is also responsible for training clients across campus on content strategy best practices.

Prior to Ball State, Julie worked at Taylor University as the director of online communications and as an adjunct professor teaching consumer behavior, branding, and marketing best practices.

Julie has also given speeches on storytelling at various conferences, including EduWeb in 2012. Julie earned a master’s in business administration from the University of Notre Dame, and has nearly a decade of experience with developing content for web sites and other marketing communication materials.

Should I take this course on Web Writing for Higher Ed Course?

Definitely, if you are a:

How will this course pay off for my institution?

Your institution should invest in this course for these top 5 reasons:

  1. No travel expenses or down time while you learn much more than you would by attending any workshop or conference: 4 weeks give you the time to absorb all the concepts and acquire new skills.
  2. The focus of this course is social media and web writing for higher ed: everything will apply to your situation (see the detailed course syllabus).
  3. Your classmates will all work at universities, colleges or schools: you’ll find out how other institutions tackle web writing challenges.
  4. You will learn by working on practical assignments: you’ll be able to implement best practices at work even before the end of the course.
  5. Your course registration covers everything you need including a 1-year access to all the course materials.

What is included in my course registration fee?

  • Course materials: screencasts, readings, quizzes, 4 graded discussions & 4 graded assignments.
  • Unlimited questions via the “Ask the Prof” discussion board during the 4-week session.
  • Letting Go of the Words, Second Edition: Writing Web Content that Works by Ginny Redish (KINDLE version).
  • Recognized certificate of achievement in web & social media writing for higher ed upon completion of the course with a final grade of 80% or more.
  • 1-year access to the regularly updated online course materials.

Got a question or a comment?

2 Responses

  1. David May says:

    Are the webcasts at specific times or are they pre-recorded?

    Thank you!

    • Karine Joly says:

      The screencasts are pre-recorded, David.

      All our courses are asynchronous (you study whenever you have the time as long as you meet the weekly submission deadlines for the written class discussion and assignment).